Blog Writing Services
Gain brand trust and affinity with sought-after content
Blog writing should form part of the fabric of every brand. Gain valuable search engine rankings; establish trust; and profile your leaders.
Inspire Trust, Engagement, Conversions, and SEO Rankings too
Our blog writing services can play a vital role in your Marketing & Engagement mix. Here’s why:
Authority
Well-written, insightful content positions your brand as having subject matter authority. Equally, poor content can bring it into question. Blogs and Articles profile key people, provide a human touch to your brand personality, and emphasise your true values and credentials.
As ESG Strategy and Blog Copywriting specialists, our blog and article writing services position you for long-term, purpose-driven success.
Enagement
Many organisations wrote blogs and articles purely for Search Engine presence (see SEO). However, we view your content as a vital means of engagement, crafting blogs and articles that genuinely inpsire, educate, and entertain.
Blogs and Articles offer great incentive to return to your website.
Furthermore, they form a basis for employee, stakeholder, and customer dialgoue, whether as standalone pieces, or as part of an integrated comms plan.
Traffic
Blogs and Articles have been a core part of SEO Strategy for many years, for 3 main reasons.
Firstly, they provide an opportunity for high quality, keyword-packed content.
Secondly, they can act as landing pages for ‘long-tail’ keywords, attracting highly relevant audiences to your organisation.
Thirdly, they attract ‘backlinks’, further boosting your overall SEO rankings and web presence.
Blog Writing: Free Strategy Call
Our affable blog-writing experts are here to help, with no obligation.
We offer the freedom and flexibility to scale up or down on demand. Expertly written blogs and articles, with all the insight, and none of the hassle.
What is the difference between Blogs and Articles?
Blog Writing
Blogs are less formal, and published more frequently than articles, allowing you to showcase individual personalities and specialisms, in a relaxed, informative and entertaining style.
Blogs are typically c.500 – 700 words, more often based around opinion, using secondary research to support key points.
Most commonly, blogs are deployed as a ‘pull’ marketing tactic, attracting audiences directly to the blog’s url. Blogs position your ethos, unique value, and voice, whilst also boosting SEO.
Article Writing
Articles offer a more formal, structured approach, to demonstrate clear subject-matter authority.
Article writing includes balanced research, stats, and quotations from key figures, contributing original thought that progresses, rather than addresses the current knowledge base.
Articles are used in ‘push’ and ‘pull’ marketing tactics, and offer a great sales funnel entry point. They are especially suited to thought leadership, profiling key figures, and brand positioning in technical areas.
Whether our blog writing or article writing services are best suited, we’re here to help cut through the noise, with engaging content formed around clear and actionable insights.
Image taken by our founder, in central Myanmar, 2018.
Winding roads, not motorways, are where we find adventure. Whilst corners are cut by many, our blog & article writing services pair a low cost model, with unique expertise, deep-rooted passion, and values we live by.
Though, eloquent words are rarely enough. Relevance and substance are vital.
Our subject experts tailor content to the specific needs and interests of your audience, delivering measured value for less money than you might expect.
We create meaningful content, that gets to the heart of audience needs
Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
Blog & Article Writing: Our Words
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