Communicating with Purpose and Impact

Want to communicate with purpose and get results? Here’s how…

🌍 Climate is a ‘super wicked problem’ – the most complex ever faced by humankind.
πŸ§›β€β™‚οΈ It can feel BIG, ‘out there’, and really quite scary. It shouldn’t.
🌿 Climate is not just about what happens ‘out there’, but ‘in here’.
😍 Climate is about hearts and minds, local resilience, thriving communities, and seeking co-benefits that work for incomes, economies, personal and environmental wellbeing.
πŸ’š Greenwashing has been a path of least resistance for many organisations who want to appear green, without having culture that matches up. There’s a better way, and it needn’t cost the world.
πŸ’₯ All mid-to-large organisations are able to affect change that truly means something beyond profit – offsetting does not count.
🎨 To fail in this regard is to fail in creativity, purpose, and innovation. Those who innovate meaningfully shape the future. Those who don’t are likely to be left behind.
🚦 If green promise or intent fails to correspond with measurable impact, it is not green. Our obligation is to translate intent into impact. Few companies measure their net impact on society.
βž• Added together, our individual efforts and purpose amounts to something truly meaningful. We can all make a difference.
πŸ™„ The secret is to make climate / ESG (Environmental and Social Governance) mean something worthy of action when we communicate. So often, it doesn’t.
🎯 Why? Because often we miss the point.
πŸ‘¨β€πŸ‘©β€πŸ‘¦β€πŸ‘¦ Climate is about people; their unique perspectives, realities, values, and behaviours. Without people, there would be no climate crisis. It is our humanity that connects us, and it is humanity on which climate depends.
πŸ’² Many people, in the UK and worldwide, are struggling to survive and thrive. It is human nature to focus on short-term certainty over long-term uncertainty, even when the long-term is determined by immediate action.
πŸ˜ƒ Hence, to transform climate, we must leverage our need for profit to enable better, healthier, happier lives, that coincide with a future we want to create, for shareholders, customers, employees, and society.
🌻 How can you achieve this? Firstly, clear intent that means something to employees and society. Secondly, act by making a measureable difference to peoples’ lives. Thirdly, tell stories of your journey from intent to impact. Fourth…repeat.
πŸ“ˆ Real change starts and ends with people. Windmills and polar bears need not apply.

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If you’re ready to explore greater purpose whether in your organisation, or career, I’d love to talk.

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