Communicating with Purpose and Impact

Want to communicate with purpose and get results? Here’s how…

🌍 Climate is a ‘super wicked problem’ – the most complex ever faced by humankind.
🧛‍♂️ It can feel BIG, ‘out there’, and really quite scary. It shouldn’t.
🌿 Climate is not just about what happens ‘out there’, but ‘in here’.
😍 Climate is about hearts and minds, local resilience, thriving communities, and seeking co-benefits that work for incomes, economies, personal and environmental wellbeing.
💚 Greenwashing has been a path of least resistance for many organisations who want to appear green, without having culture that matches up. There’s a better way, and it needn’t cost the world.
💥 All mid-to-large organisations are able to affect change that truly means something beyond profit – offsetting does not count.
🎨 To fail in this regard is to fail in creativity, purpose, and innovation. Those who innovate meaningfully shape the future. Those who don’t are likely to be left behind.
🚦 If green promise or intent fails to correspond with measurable impact, it is not green. Our obligation is to translate intent into impact. Few companies measure their net impact on society.
➕ Added together, our individual efforts and purpose amounts to something truly meaningful. We can all make a difference.
🙄 The secret is to make climate / ESG (Environmental and Social Governance) mean something worthy of action when we communicate. So often, it doesn’t.
🎯 Why? Because often we miss the point.
👨‍👩‍👦‍👦 Climate is about people; their unique perspectives, realities, values, and behaviours. Without people, there would be no climate crisis. It is our humanity that connects us, and it is humanity on which climate depends.
💲 Many people, in the UK and worldwide, are struggling to survive and thrive. It is human nature to focus on short-term certainty over long-term uncertainty, even when the long-term is determined by immediate action.
😃 Hence, to transform climate, we must leverage our need for profit to enable better, healthier, happier lives, that coincide with a future we want to create, for shareholders, customers, employees, and society.
🌻 How can you achieve this? Firstly, clear intent that means something to employees and society. Secondly, act by making a measureable difference to peoples’ lives. Thirdly, tell stories of your journey from intent to impact. Fourth…repeat.
📈 Real change starts and ends with people. Windmills and polar bears need not apply.

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If you’re ready to explore greater purpose whether in your organisation, or career, I’d love to talk.