ESG Culture > Positive Culture
We believe there is no such thing as ESG Culture. To those who truly seek to reward employees as individuals and balance their impact on society, it is simply ‘culture’; the way we do things, always.
Why prioritise organisational culture?
Whether planned, or unplanned, every organisation has a culture.
When managed empathetically, democratically, and with true purpose, culture can be the definining factor of organisational longevity and success, resulting in happier lives for employees, reduced costs, less risk, and a healthier impact on stakeholders and society.
What makes a positive culture at work?
Here are our top ‘must dos’ when embedding a positive culture. Getting this right means ‘ESG’ is no longer a ‘thing’…instead, balancing ‘good for business’, ‘good for employees’, and ‘good for society’, simply becomes ‘how we do things around here’.
Treat employees as individuals; celebrate their true identity, aims, and abilities.
A high majority of employees want to be treated as individuals, though a minority of employers do so.
Define values democratically.
Take time to ensure your organisations values are more than words, reflecting those of your employees and stakeholders.
Trusted, transparent, and respectful communication
Few organisations have addressed this systemically. Clear protocol, escalation, and reporting are essential.
Open channels of feedback
Everyone has a vital role to play. Nurture innovation and loyalty by reducing hierarchy and introducing safe space to share insights and concerns.
Ensure all stakeholders feel part of something bigger than profit.
Profit is no longer enough. The best employees are guided by purpose, and seek jobs that align to their own vision and values.
Make sure every employee has purpose that matters, beyond financial reward.
Saying is one thing, doing is another. Ensure all employees understand and are able to deliver real-world value beyond profit.
Invest in personal growth, with mentorship and support.
Everyone benefits when brands ensure every employee and stakeholder benefits from tailored support and clear objectives to be the best they can be.
Work smart, acknowledging individual needs, preferences, and abilities.
Research demonstrates the uniformity of the 37.5hr+ / 5 day week fails to get the best from people, as it is not aligned objectively to output, needs, or capabiilities.
Ensure values are well-lived, monitored, and reported.
To embody trust, integrity, and affinity, values must be deeply embedded in culture, far beyond a set of ideals.
Place integrity at the heart of everything you do.
With ever-increasing accountability, organisations must act with authentic integrity, resulting in a net positive for society.
(ESG) Culture for a Brighter Future
Audience
Insight
Strategy Workshops
Position
Your Purpose
Content
Strategy
Thought Leadership
Tone of
Voice
“If our quest for greater profits leaves our world worse off than before, all we will have taught our children is the power of greed.”
5 Strategic Steps to a Culture that Wins for People, Business, and Planet
Our curious minds, systemic thinkers, and visionary strategists weave disparate needs with deep empathy, helping you target the right customers, in the right channels, with the right content, at the right time.
1. People
Everything we do starts and ends with people. Words can only inspire action when they truly mean something. And so, what we want to say is seldom as important as how it is received.
2. Purpose
When it comes to preparing a winning strategy, meaning is everything.
We ensure your purpose is clear, relevant, and engaging throughout your stakeholder mix.
3. Intent
Equipped with audience insights, clear and aligned purpose, we get to work. Our content plans ensure your content is produced efficiently, is on brand, and reaches audiences effectively.
5. Action
There is no better time to act than now. From thought leadership, blog and article writing, to annual reports, community engagement, email campaigns and website content, the actions we coordinate transform intent to impact.
5. Impact
Our 4th component is often overlooked by agencies big on design, but absent in delivery. Not here. We measure impact as part of a transparent, practical, and adaptable roadmap.
Book a Free ESG Culture Consultation
No matter where your organisation is on its journey to embedding purpose and values beyond profit, we’d love to help.
This free call is a chance to get to understand your current culture, challenges, and opportunities. We’ll provide clear recommendations, with no charge and no obligation attached.
Our ‘Fourth Dimension’ lies within
Customers rarely care about brand communications, or your next big initiative. They care foremost about their own needs, their world view, those of their friends and family, their aspirations, and their place in society.
At 4d Impact, we place your audiences at the heart of everything we do. An affordable, values-led agency, positioning your purpose, and content for success; optimising, learning, and adapting as we go.
ESG Culture: Our Words
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