Position your Purpose
Align with Audience Values
No matter your pursuit, sustained success demands purpose beyond profit.
We reveal what truly motivates your customers, stakeholders, and employees. When purpose aligns, success means more; the most engaging content; the most meaningful rewards.
Our approach | Your purpose
Below is a typical approach we use to defining and positioning your purpose beyond profit. Our actual method is flexed to the unique needs of your organisation and audiences.
Empathy
Get to know the beliefs and values at the heart of audience behaviour.
- We conduct a value audit among your target audiences to reveal who they are as people, beyond age, gender, and postcode. Audiences might include stakeholders, customers, or employees.
- We apply behavioural insight to determine how personal values might be applied when engaging with your products or services.
- We review your market, including its future pathways.
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Purpose
Position values and purpose that are good for business, and good for society.
- We review your existing ESG strategy and documentation, adding fresh insight and audience perspective.
- We audit your organisation’s values, getting to the heart of how they’re lived day in, day out.
- We design and run workshops to inspire and energise your purpose beyond profit.
- We position your distinct purpose and values among your competition, in a way that aligns with and compels target audiences.
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Action
Your purpose is only as good as your actions.
- Once your purpose is positioned, we build an action plan full of uniquely engaging activities and content, which energises employees, stakeholders, and customers around common goals.
- We capture stories from your actions and intent, devising and crafting meaningful, sought-after, and trusted content.
Projects large and small
We love to work with diverse clients, comprising all shapes and sizes, with flexible time and money saving solutions to match.
Book a free strategy call to review how your purpose is enabling your audiences and impact.
Add meaning to your content, and inspire action
Values mean more than demographics
Whilst postcode might tell us something about average affluence, family size, or age, it is most useful as a ‘first sort’ when selecting target audiences. When it comes to captivating content, it is who we are, not what we are that matters most.
If values are poorly defined, or are not aligned with audiences, it is hard to sustain an honest and meaningful connection beyond product, price, and promotion.
Our values
We believe values are at the core of your brand’s purpose and personality.
Our values shine through everything we do.
Belief
Our belief is contagious. We up the energy, believing in the possible, adapting and optimising as we go. Need a boost…give us a call!
Empathy
Words without empathy are 2 dimensional. Through insight we add depth to our content, matching audience needs and values.
Dialogue
Without dialogue, there is only monologue. We believe the value of communication is not in what we say, but how it is received.
Action
We believe great content should correlate with empowered audiences and measurable impact. .
Helping others
Need a fresh perspective? Deadlines looming? We believe life is more interesting and has more purpose when helping others. We’re here whenever you need us.
Balance
We act in respect of the world around us. Long winter walks. The food we eat. Ocean swims. We balance our need for income with our need for nature, balance, and wellbeing.
Craft
Words unto themselves are little more than lines of ink or lead. Our craft starts and ends with the people who receive and exchange them.
Fun
We value a smile, a chuckle, and the odd adventure too. We take our work seriously, offering a human approach, and plenty of fun along the way.
Profit is not the purpose of a business, but rather the test of its validity.
Define and Align Your Purpose
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