Neurodiversity Training
No ESG Strategy can be successful without embracing diversity
Neurodiversity represents a pallette of colours, from which the most vibrant pictures can be created. Our training enables neurodivergent people to bring their best selves to work and enables businesses to realise their huge potential and unique perspectives.
Hi – I’m Duncan, a Strategy Director with 22 years’ experience, marketing some of the UK’s leading brands. I also have ADHD.
I started 4d Impact out of frustation and hope. Whilst network marketing agencies deliver compelling creative, many operate at a nexus of high cost, low efficiency, and high burnout, a particularly challenging environment for those with conditions such as ADHD and Autism.
Whilst ADHD and Autism are common in marketing agencies, few have embraced these superpowers with sincerity, missing out on a vital source of advantage, from unique abilities, to retention, wellbeing, cohesion, and overall effectiveness.
At 4dImpact, we’re partnering with clients and colleagues to bring their full potential to the fore.
Over 70% of our profits will help under-funded community groups, tackling climate and social issues.
It is not our differences that divide us. It is our inability to recognise, accept, and celebrate those differences.
c.20% of all people are neurodiverse. For a company of 1,000 people, that’s 200 colleagues!
The definition of neurodiversity is still evolving and is closely related to a range of other mental health conditions. 4 of the most prominent chronic / life-long diagnoses are listed below. Multiple conditions can co-exist.
Dyslexia
c.10% pop.
Superpowers
- Problem solving
- Creativity
- Observation
- Empathy
- Big-picture thinking
- Systems thinking
- Narrative reasoning
- Three-dimensional thinking
Dyscalculia
c6% pop.
Superpowers
- Creativity
- Strategic thinking
- Big picture thinking
- Practical and hands on
- Problem solving
- Love of words
- Intuitive thinking
ADHD
c.3-4% pop.
Superpowers
- Hyperfocus
- Resilience
- Creativity
- Affable
- Spontaneous, courageous and open to risk
- High energy
- Open communication
Autism
c.1-2% pop.
Superpowers
- Pattern recognition
- Giftedness
- Lateral thinking
- Work ethic
- Acute senses – smell, touch, sound, light
- Encyclopeadic knowledge
- Problem solving
- Systems thinking
We believe everyone should be trained in neurodiversity
4 Steps Toward a Successful and Neurodivergent Team
1. Safety
Few employers have created a genuinely safe space for neurodivergent employees to be their best and truest selves. For example, through fear of judgement or being misunderstood.
2. Training
Embed neurodiversity training for all new employees, with regular opportunities to update knowledge and share insights.
3. Dialogue
Ensure people are able to express and fulfill their unique needs, abilities and preferences .
Embody a culture of positive and inclusive language, fuelled by a deeper undertsanding of neurodivergence throughout the organisation.
4. Enablement
Abandon hard and fast rules and build employee relationships based on results. Flexibility is a cornerstone of good management and is especially important to neurodivergent people.
Book a call to discuss neurodiversity training
Ready to connect with your employees on a deeper level? Book a free strategy call – typically 30 mins, and we’ll provide at least 3 clear recommendations without charge.
Enquire about part-funding for selected Not for profits, including CICs, Charities, and NGOs.
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